Job Post

Indiana Dept. of Natural Resources - Social Media Outreach Specialist

October 26, 2021

Position Title                                                                                                                                                Indiana DNR logo
Social Media Outreach Specialist

Position Summary  

As the Social Media Outreach Specialist, you will focus on leading the strategy and execution for all Division of Fish & Wildlife social media channels. This includes managing, monitoring, planning, and creating content on Facebook, Twitter and Instagram to inform and educate the public about the Division’s mission, programs, services, events, news, and other updates. The position works closely with the public engagement team, and you will collaborate with staff to advance the mission and goals of the Division. This includes leading special projects and sharing generalist duties on a team of several members.

Work for Indiana

Grow your career with the State of Indiana! With more than 50 executive branch agencies, the State of Indiana is a diverse workforce offering employees stimulating and challenging projects across a broad scope of career opportunities. As a State of Indiana employee, you impact the well-being of Indiana’s communities every day.

At the State of Indiana, we don’t just talk about diversity and inclusion – Our goal is to create a welcoming, accessible, and equitable workplace, with a workforce that is representative of the State of Indiana population. We are proud to be an equal opportunity employer.


About the Indiana Department of Natural Resources:

The mission of the Indiana Department of Natural Resources is to protect, enhance, preserve, and wisely use natural, cultural, and recreational resources for the benefit of Indiana's citizens through professional leadership, management, and education.

Salary Information:

This role starts at a base salary of $37,778; however, salary may be commensurate with experience.


A Day in the Life:

The essential functions of this role are as follows:

  • Manage content, activity, and engagement across Division social media accounts (Facebook, Twitter, and Instagram) for the purpose of informing and educating the public about the Division’s mission. Develop and manage a social media calendar.
  • Develop long-term vision, goals, and strategy to grow social media and cultivate an engaged community online. 
  • Create, schedule, and publish content and copy that is engaging, authentic, and aligned with the Division’s brand that encourages customer engagement.
  • Collaborate with staff and teams within the Division to plan and execute proactive and reactive campaigns when appropriate. 
  • Monitor and respond to social media posts in a timely, respectful, accurate, and informative manner, providing excellent customer service across all social media channels.
  • Develop goals and performance metrics for social media campaigns, measuring and monitoring regularly to understand effectiveness of strategies and identify new strategies and tactics to increase meaningful engagement.
  • Develop monthly social media reports on key metrics, reporting insights and results to internal team members and leadership.
  • Serve as the voice of the Division, ensuring a consistent voice and appropriate personality and look and feel across all social media channels.
  • Consult with subject matter experts during planning and development of campaigns and content to ensure information accuracy and content diversity before publishing to social media channels. 
  • Remain up to date on social media trends and platforms. Stay informed on changing and emerging technology regarding social media and marketing efforts to new and existing audiences.
  • Research, identify and define target audiences and potential influencers. 
  • Participate on Department and Division workgroups as the advisor on fish and wildlife outreach, education, and communication issues in relation to the Division’s social media strategy.
  • Act as a Division liaison with Division of Communications staff to ensure accurate fish and wildlife-related information is shared on social media and through Department and Division marketing efforts. 

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.  Reasonable accommodations may be made to enable individuals with disabilities to interview and to perform the essential functions of this role.


What You'll Need for Success:
  • A minimum of a bachelor’s degree from an accredited college in marketing, journalism, communications, public relations, biology, wildlife management, or a related field.
  • Two (2) years of experience in communications, public relations, or publicity work or an equivalent combination of education and experience. 
  • Experience creating digital strategy for multiple social media platforms, including Facebook, Instagram and Twitter.
  • Excellent communicator who is a proactive, collaborative, problem solver that builds relationships across teams.
  • Ability to analyze data, trends, and social conversations to inform planning and development.
  • Strong copywriting skills and editorial judgement. 
  • Excellent computer skills including proficiency with word processing, spreadsheets, database management, presentation design, social media, web design, and desktop publishing.
  • Excellent organizational skills and ability to multi-task and prioritize variable workloads.
  • Ability to establish and maintain effective working relationships with others.
  • Ability to identify, analyze, and solve problems and implement creative solutions that address many differing points of views.
  • Experience or interest in natural resources, conservation and/or fish and wildlife is a plus. 
  • Experience with Google Analytics, Google Suite, Google Ads, and Facebook Business Manager. 
  • Ability and willingness to own and lead projects end to end.


Supervisory Responsibilities/Direct Reports:

This role may serve as a team lead for an assigned work group.


Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes: 

  • Three (3) medical plan options (including RX coverage) and vision/dental coverages 
  • Wellness program (offers premiums discount for the medical plan) 
  • Health savings account (includes bi-weekly state contribution) 
  • Deferred compensation account (similar to 401k plan) with employer match 
  • Two (2) fully funded pension plan options 
  • Group life insurance 
  • Employee assistance program that allows for covered behavioral health visits 
  • Paid vacation, personal and sick time off 
  • Competitive leave policies covering a variety of employee needs 
  • 12 company paid holidays, 14 on election years 
  • Qualified employer for the Public Service Loan Forgiveness Program 
  • New Parent Leave 
  • Free Parking 
  • Free LinkedIn Learning 



October 29, 2021


Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer.


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